22
supergauge
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.38avg listing price — sweet spot $15–$100
Price range
Incredible$20.71–$38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,505avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand