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suntouch thermostat
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$155.31avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 8K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$86.98–$223.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand