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Skip itPrices mostly outside the sweet spot ($4.21–$9.92) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Good$648K$648K/yr · 1.0M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,227.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.37avg listing price — sweet spot $15–$100
Price range
Bad$4.21–$9.92cheapest to priciest tracked listing — scored on the share inside $15–$100