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Worth a lookShows searches that convert (12.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good624.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.97–$37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Market size
Good$395K$395K/yr · 217K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality