60
street light
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$73.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$400K$400K/yr · 338K searches
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,770.14avg incumbent reviews — the moat a new listing must climb
Price range
Bad$19.30–$362.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale