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stranger things lights
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.04avg listing price — sweet spot $15–$100
Price range
Great$6.95–$61.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,324.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 131K searches
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand