45
storm door
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Market size
Good$336K$336K/yr · 856K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$327.15avg listing price — sweet spot $15–$100
Review moat
Bad4,132.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.88–$739.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price