40
stick on toilet paper holder
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.30–$25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,577.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 83K searches
Competition
Bad73%top-5 click share — a locked-up shelf