45
stanley utility knife blades
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Price range
Great$5.88–$45.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Review moat
Okay2,815.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 31K searches
Brand share
Bad95%top-5 brand share — brand-locked demand