50
stand light
Worth a lookShows a sweet-spot price point ($28.79 avg), but a small market ($85K/yr) keeps it on the watch list.
Avg price
Incredible$28.79avg listing price — sweet spot $15–$100
Price range
Great$8.78–$68.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,981.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 109K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch