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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great265.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$84.88avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$40.95–$220.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 7K searches
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price