42
spirited away
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Price range
Great$5.39–$93.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good694.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 116K searches