50
spackle
Worth a lookShows searches that convert (17.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 1.7M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Okay$3.19–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,574.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand