49
solder
Skip itSoft demand (-5.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$4.40–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,424.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch