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soft white light bulbs
Worth a lookShows searches that convert (11.7% search→purchase), but soft demand (-2.5% this quarter) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$687K$687K/yr · 429K searches
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$5.78–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,035.86avg incumbent reviews — the moat a new listing must climb