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soft close pocket door hardware
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great221.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$81.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$24.45–$181.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$112K$112K/yr · 33K searches
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-13.6%90-day search growth — must beat 0% to launch