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soapstone
Skip itSoft demand (-4.3% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.10–$60.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good500.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 142K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch