32
snow lamp
Skip itSoft demand (-85.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.3★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible11.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$5.87–$15.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$5K$5K/yr · 32K searches
Growth
Bad-85.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand