35
snoopy lamp
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.02avg listing price — sweet spot $15–$100
Price range
Great$12.87–$74.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great233.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 122K searches
Brand share
Bad93%top-5 brand share — brand-locked demand