40
smoke pen
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Incredible$29.27–$76.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.26avg listing price — sweet spot $15–$100
Review moat
Good620.22avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 115K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Signals Quality Gap