34
smoke mask
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good516.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$256.18avg listing price — sweet spot $15–$100
Price range
Bad$9.60–$3500.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 41K searches
Growth
Bad-69.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Price