50
smoke alarm wired
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$82.05avg listing price — sweet spot $15–$100
Market size
Good$613K$613K/yr · 64K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.54–$299.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,621.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price