43
smart switch
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.0M$2.0M/yr · 2.5M searches
Avg price
Incredible$26.72avg listing price — sweet spot $15–$100
Price range
Great$12.52–$45.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,499.61avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Returns