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smart recessed lighting
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Good594.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.83avg listing price — sweet spot $15–$100
Market size
Good$352K$352K/yr · 297K searches
Price range
Okay$11.98–$189.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.1%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand