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smart plug
Worth a lookShows a $6.7M/yr market, but a deep review moat (22,572 avg reviews) keeps it on the watch list.
Market size
Incredible$6.7M$6.7M/yr · 4.8M searches
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$9.11–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad22,572.09avg incumbent reviews — the moat a new listing must climb