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smart outdoor lights
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$84.72avg listing price — sweet spot $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$20.04–$216.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,545.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 225K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale