47
smart night light
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Price range
Great$7.16–$61.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,153.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 89K searches