35
smart motion sensor light switch
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.66avg listing price — sweet spot $15–$100
Price range
Great$14.75–$43.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,177.77avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$59K$59K/yr · 45K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns