58
smart lock
Worth a lookShows a $13.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$13.6M$13.6M/yr · 7.5M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$79.61avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,121.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.00–$329.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate