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smart light bulbs
Launch itA $5.9M/yr market growing +5.6% this quarter with returns at 2.9% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 4.4M searches
Avg price
Incredible$26.42avg listing price — sweet spot $15–$100
Price range
Great$6.72–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,570.48avg incumbent reviews — the moat a new listing must climb