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smart flood light
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.62avg listing price — sweet spot $15–$100
Price range
Great$14.34–$73.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,306.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$183K$183K/yr · 216K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns