48
smart flood light bulb
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$64.89avg listing price — sweet spot $15–$100
Review moat
Good635.35avg incumbent reviews — the moat a new listing must climb
Market size
Good$617K$617K/yr · 232K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.58–$158.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand