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smart door knob
Worth a lookShows a sweet-spot price point ($40.70 avg), but high returns (5.2%) keeps it on the watch list.
Avg price
Incredible$40.70avg listing price — sweet spot $15–$100
Price range
Incredible$27.04–$68.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$933K$933K/yr · 772K searches
Review moat
Good1,099.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
Signals High Returns