54
smart button
Worth a lookShows a sweet-spot price point ($31.53 avg), but soft demand (-6.0% this quarter) keeps it on the watch list.
Avg price
Incredible$31.53avg listing price — sweet spot $15–$100
Price range
Great$7.92–$83.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good953.93avg incumbent reviews — the moat a new listing must climb
Market size
Good$522K$522K/yr · 325K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch