54
small tape measure
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good$622K$622K/yr · 693K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.11–$23.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,401.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality