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small fireproof box
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.47avg listing price — sweet spot $15–$100
Price range
Great$11.24–$100.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$238K$238K/yr · 197K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,044.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch