55
small drill bits
Worth a lookShows low returns (1.1%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.09–$26.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,790.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 77K searches
Signals No Dominant Brand