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sink strainer
Launch itA $6.2M/yr market growing +6.2% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 5.9M searches
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,581.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.28–$14.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand