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silver butterflies

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A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 50Conversion 81Competition 36Returns 62Price range 82Avg price 40Brand share 50Review moat 25Quality gap 24

Price range

Great$4.87–$69.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.79

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,758.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 47K searches

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