44
shutter fasteners
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,695.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 122K searches
Price range
Bad$7.76–$17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand