45
shove knife
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible41.94avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Price range
Good$6.56–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 90K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier