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59

shop vac

Launch it

A $26.0M/yr market growing +11.8% this quarter with returns at 4.3% — clears our launch bar.

Market size 100Growth 40Conversion 46Competition 76Returns 34Price range 36Avg price 78Brand share 67Review moat 24Quality gap 50

Market size

Incredible$26.0M

$26.0M/yr · 7.6M searches

Avg price

Great$92.56

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Price range

Okay$36.86–$212.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Review moat

Bad6,035.25

avg incumbent reviews — the moat a new listing must climb

Search terms