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shock cord
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,788.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Price range
Okay$4.61–$20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$145K$145K/yr · 185K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality