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sherwin williams paint
Skip itSoft demand (-10.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.24avg listing price — sweet spot $15–$100
Review moat
Great230avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 68K searches
Price range
Okay$6.02–$269.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch