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shellac flakes
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$22.95avg listing price — sweet spot $15–$100
Review moat
Great120.04avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.16–$46.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 66K searches