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shell lamp
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$57.96avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Great371.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.09–$165.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 185K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale