46
security vest
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Price range
Great$9.69–$42.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,424.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 474K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale