54
screen
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a deep review moat (9,509 avg reviews) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$5.08–$54.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.81avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$364K$364K/yr · 698K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,509.17avg incumbent reviews — the moat a new listing must climb