44
scissors & shears
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Price range
Great$8.52–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,254.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 68K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality