32
schluter ditra
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great162.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$492K$492K/yr · 88K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$282.34avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Price range
Bad$23.57–$657.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price